Dyson is the world leader in household technologies. I was an integral part of the team bringing Dyson Supersonic hair dryer to launch.
The product was launched across multiple markets globally, the campaign consisted of advertising (tv and print), a scalable out of home campaign across the world, digital assets, film, retail and event content. The moto: Rethinking the hair dryer, quite literally turned convention on its head. The creative campaign included photo shoots, a film shoot and TVC shoot resulting in 2 60″ films being created.